Tuesday, November 11, 2014
It’s good for the imagination; picture a sense of peace and tranquillity that pervades the grey matter as it get to grips with the creative challenge at hand. It’s a stress buster; instilling a sense of perfect calm in the strategist seeking a clear head for incisive thoughts. It says, ‘Keep calm and stay orderly’; everything in its place instils confidence and self-belief – Account Manager take a bow. Use wisely Ms Brand Developer; it can summon the icy grip of winter.
Today’s blog was brought to you by the colour blue.
Thursday, October 23, 2014
Welsh Poets’ Corner
If you want to catch the best Welsh show outside of the Valleys and this side of Patagonia, they are doing it all again on Saturday 25th October.
Tuesday, August 26, 2014
The summer of 99
Wednesday, June 25, 2014
A Royal Record
Well that’s it, Royal Ascot is all over for another year but as Official Timekeeper, our lovely client Longines was there to record all the action. Now we may not be royally appointed, but here at Indigo we’re still a dab hand at capturing all our best moments. So, one rainy lunchtime, Emily and Marianne headed down to Waterloo station to see the results of our latest digital production up on the enormously HUGE Motion Screen for the first time. And we waited. We waited, with baited breath and smart phone at the ready, not wanting to miss a second. The verdict? Well, you can take a look for yourselves below, we’ll be in the winners’ area…
Tuesday, May 27, 2014
More Self, Less Selfie
Once in a while, in this crazy digital and social age of ours, I thoroughly recommend that everyone get a little lesson in humility to realise that actually, there’s more to photography than owning a phone and applying some pretty filters, and that really, the majority of us are mere photographic simpletons. Now don’t get me wrong, I’m a fan of the filtered selfie - it’s
Monday, March 31, 2014
A Snow Globe of Creativity
In between real-time tweeting and Facebook updates, you’ll be glad to know that whilst on a recent fam trip to the Alps, I found some time to fit in a little ski-time. And it was whilst being sat on a glorified button getting dragged up a mountain, that I realised going skiing is a bit like stepping into a creative dream world.
A ski lift becomes a scenic drag through a wonderland: mountains covered by fresh white duvets hiding secrets to be revealed in spring; icing sugar spread thick round the edge of a Christmas gateau or lightly dusted on top of a peak; whipped meringue is ready to crunch; cotton wool is ready to pull apart; and lumps of marshmallow are ready to squeeze. All the while set against neutral colourways of powder blues and pebble greys, and all seen through a lens blinded by glitter falling seemingly out from nowhere.
Just as your succumbing to the dream and stillness, you’re suddenly jolted awake by a blast of contrast and rigidity: the harsh carving of skis and boards through untouched snow; the poker straight “cord” marks left by a jet-black metallic snowplough; the rhythmic grind of a chair lift transporting a never ending stream of clashing coloured skiers. Neon pinks, oranges, reds, yellows and greens arranged in spots, stripes and checks sit alongside one another like paint spattered at a blank canvas, unfazed and inattentive to the wider neutral palette.
Hard, soft and make-believe seemingly co-exist, shaken up together in a little glacial bubble, a million miles from reality.
Monday, March 17, 2014
What's the craic?!
Well that’s it. The minutes are up, the final whistle has sounded and the Guinness is a-flowing: Ireland are the official RBS 6 Nations winners! After all our hard work helping Tissot with their Official Timekeeper duties, we know that we’ll be left with a rugby-shaped void in our weekends. But that’s a problem for future Indigo! Today, we are perfecting our Irish accents and riding the emerald wave to celebrate St Patrick’s day. And in case we needed a clearer sign that fun and festivity should commence, we even turned up this morning to a newly painted green front door! Who’d have thunk it! Never has there been a case of greater symbolism. Now who let Account Management loose in Paint…