Tuesday, August 26, 2014
Wednesday, June 25, 2014
A Royal Record
Well that’s it, Royal Ascot is all over for another year but as Official Timekeeper, our lovely client Longines was there to record all the action. Now we may not be royally appointed, but here at Indigo we’re still a dab hand at capturing all our best moments. So, one rainy lunchtime, Emily and Marianne headed down to Waterloo station to see the results of our latest digital production up on the enormously HUGE Motion Screen for the first time. And we waited. We waited, with baited breath and smart phone at the ready, not wanting to miss a second. The verdict? Well, you can take a look for yourselves below, we’ll be in the winners’ area…
Tuesday, May 27, 2014
More Self, Less Selfie
Once in a while, in this crazy digital and social age of ours, I thoroughly recommend that everyone get a little lesson in humility to realise that actually, there’s more to photography than owning a phone and applying some pretty filters, and that really, the majority of us are mere photographic simpletons. Now don’t get me wrong, I’m a fan of the filtered selfie - it’s
Monday, March 31, 2014
A Snow Globe of Creativity
In between real-time tweeting and Facebook updates, you’ll be glad to know that whilst on a recent fam trip to the Alps, I found some time to fit in a little ski-time. And it was whilst being sat on a glorified button getting dragged up a mountain, that I realised going skiing is a bit like stepping into a creative dream world.
A ski lift becomes a scenic drag through a wonderland: mountains covered by fresh white duvets hiding secrets to be revealed in spring; icing sugar spread thick round the edge of a Christmas gateau or lightly dusted on top of a peak; whipped meringue is ready to crunch; cotton wool is ready to pull apart; and lumps of marshmallow are ready to squeeze. All the while set against neutral colourways of powder blues and pebble greys, and all seen through a lens blinded by glitter falling seemingly out from nowhere.
Just as your succumbing to the dream and stillness, you’re suddenly jolted awake by a blast of contrast and rigidity: the harsh carving of skis and boards through untouched snow; the poker straight “cord” marks left by a jet-black metallic snowplough; the rhythmic grind of a chair lift transporting a never ending stream of clashing coloured skiers. Neon pinks, oranges, reds, yellows and greens arranged in spots, stripes and checks sit alongside one another like paint spattered at a blank canvas, unfazed and inattentive to the wider neutral palette.
Hard, soft and make-believe seemingly co-exist, shaken up together in a little glacial bubble, a million miles from reality.
Monday, March 17, 2014
What's the craic?!
Well that’s it. The minutes are up, the final whistle has sounded and the Guinness is a-flowing: Ireland are the official RBS 6 Nations winners! After all our hard work helping Tissot with their Official Timekeeper duties, we know that we’ll be left with a rugby-shaped void in our weekends. But that’s a problem for future Indigo! Today, we are perfecting our Irish accents and riding the emerald wave to celebrate St Patrick’s day. And in case we needed a clearer sign that fun and festivity should commence, we even turned up this morning to a newly painted green front door! Who’d have thunk it! Never has there been a case of greater symbolism. Now who let Account Management loose in Paint…
Friday, February 21, 2014
We’d love to get our hands on a Tissot Touch Six Nations Special Edition but they are selling like hotcakes. So, despite designing a series of online and offline ads, this is the closest we’ve come so far.
At the weekend, look out for the red strap and sporty dial on the wrist of the Six Nation’s referees. Brian O’Driscoll crashing over in the middle of the park could be the deciding factor at Twickenham or it might just be the position of the big hand at the end of eighty minutes that decides the England team are victorious.
Monday, February 03, 2014
You can run but you can't hide
It’s an invasion! No, calm down, not of locusts and aliens (one naturally follows the other) but rather, of Indigo and the tube. Well, of Indigo IN the tube if we’re getting really specific but y’know, details. I digress…
In/on/around regardless, next time you find yourself waiting at a platform be sure to keep an eye out for our Mark Warner summer posters. Not that you’ll have to look hard, at 28 key sites across the underground we’ll be coming to a station near you…